I’ve resisted book trailers for a long time. I thought they were ineffective and most of the ones I had seen were poorly made. I may have seen the light. I come from a graphic design background and spent ten years working in the visual effects industry. I had the skills to put together a…
Networking is a challenge for me. So when a reader contacted me to do a short question and answer session, I jumped at the chance.
For a long time I’ve felt like I’ve been held for ransom by Adobe. It was pay to play and on a limited budget, that can be a killer. No longer.
On May 12, 2018, I stood with 110 other proud, local authors at the Greater Victoria Public Library as they unveiled their 2018-2019 Emerging Local Authors Collection.
In order to sell books, my books need to be visible in order to be discovered. One way to do that is through searching on Amazon. Another is through advertising, and in this review, I am referring to advertising through Amazon Marketing Services (AMS).
I’ve been advertising my books with Amazon Marketing Services (AMS) for the past six months. Product Display ads appear to be the holy grail, and they’ve taken off for me once. Once. I think I know why. CAVEAT: This is all speculation. I have no concrete evidence about what Amazon is doing with regards to…
Several times a year, I take part in group promotions. A bunch of authors join forces to pool the power of their subscription lists. There’s a big scary one this month!
The key to selling books, selling anything really, is discoverability. If people can’t find your product, it won’t sell no matter how good it is. An indie author lives and dies on discoverability.
I’ve worked for myself for 17 of the last 20 years. My business focus has changed a couple times, from graphic design to Hollywood visual effects to writing and self-publishing. Throughout that time, I had to do minimal advertising. Until now.
I need to change my strategy. I’ve decided to raise my prices and to stop offering freebies and deep discounts. Let me explain.