I launched my new website last week after my free preview ended. It seemed like a good way to celebrate the number of people who downloaded my book. And remember how I was hoping for more than 85 free downloads? Well, again, it didn’t work out quite the way I had hoped. But…
That’s not entirely bad. In fact it’s not bad at all. I used an analogy in my previous post of trying to hit a bull’s eye with a shotgun at 100 yards. For my last three days of Amazon KDP Select, I coincided that campaign with a Facebook ad campaign. I received 33 clicks and 22 downloads. I was hoping for more than 85. However 22 downloads over 33 clicks is 66% conversion, which is pretty darn good. The first two days, I was hovering around 100% conversion, which is as good as it gets. Considering those 22 are laser focused to the genre and story style of Tied, I figure they are much more valuable than the buckshot method I used back in May. I think the odds are good that the 22 people that downloaded my book will read the book and hopefully post a review.
Now, with my new website live (finally! woot!), I can begin to cultivate my first list of subscribers, which will be vitally important for sharing updates about my future books. This information would be sent to my subscribers first, before posting to a blog. My aim is to try and give something for free to build a fan base, then give the loyal fan base a reason to buy something later on. This selling model has worked great for many self-published writers and artists.
